Originally formed in 1968 the Orange Music Electronic Company was the brainchild of musician Cliff Cooper, success in the 1970s helped to establish the immediately recognisable bright orange guitar amps and cabinets. However financial difficulties in the late 70's caused the brand to become almost obsolete until their renaissance in the 1980s. Orange is now once more a leading manufacturer of quality guitar amplifiers and speaker cabinets, the amplifiers are still manufactured in the UK with the exception of the Orange Crush which is produced in Korea. A new US manufacturing plant now produces cabinets exclusively for the US market, recent endorsees include Noel Gallagher, The Arctic Monkeys and The Edge from U2.