The name Aria means "expressive melody" and was first used in 1963 when the company started exporting its Japanese built guitars into SE Asia. Since those early days they have built up a huge range of electric, acoustic and bass guitars, many will know of the Aria PRO II a guitar still around today. For over 50 years, Aria has been at the forefront of Japanese guitar building excellence and they have a wealth of experience and expertise to carry them into the future while still maintaining the core values of excellence, quality and value for money.