To get the best from your guitar it needs to be looked after and keeping it clean will help get the best from it. There is polish for the body, fretboard conditioner, and string cleaners. Using these products will prolong the life and performance of your guitar - a small price to pay for instrument maintenance!
Always use a lint-free cloth when polishing to maintain a pristine finish. Cleaners and cloths are available as individual items or as complete guitar maintenance packs. Some guitar finishes such as the Gibson with a cellulose lacquer will need a special polish, so make sure you get the right product for the job.